Great Rise’s Business Visit to HoneyBee in Korea
In the end of January 2026, Mr. Chen Lixin, owner of Great Rise, led a delegation together with key supplier representatives to Korea to visit HoneyBee (HB). The visit focused on in-depth discussions regarding future product applications and potential cooperation. This meeting was not only an important business trip, but also a milestone marking the transition of the friendly partnership among Great Rise, Toyota Tsusho Foods, and HB toward long-term strategic collaboration.
During the meeting, both parties concentrated on the application of various raw materials, including clam, bonito, mushroom extracts, and poultry products, exploring innovative directions and market potential in seasoning development. Prior to the visit, Great Rise, Toyota Tsusho Foods, and HB had engaged in continuous technical communication and requirement alignment via email. The three parties actively promoted the practical application of related products, laying a solid foundation for deeper cooperation.
As an innovative company in the Korean seasoning industry, HB had continuously made breakthroughs in product development and market expansion, actively exploring seasoning solutions that meet the needs of global consumers. With its stable supply of high-quality raw materials and strict quality management system, Great Rise provides strong support for HB’s product innovation. By leveraging their complementary strengths, both parties are expected to achieve resource integration and collaborative innovation in the seasoning sector, jointly developing more competitive products and expanding into broader international markets.
In recent years, Great Rise had continuously strengthened its understanding of the seasoning market. With the steady expansion of its business, the company had gradually built core competitive advantages in sourcing and supplying premium raw materials. Mr. Chen Lixin highly valued this visit to Korea, believing that the meeting provided valuable opportunities to further expand product exchanges with HB and laid a solid foundation for broader and deeper cooperation in the future. Looking ahead, Great Rise would continue to be market-oriented and work closely with its partners to promote more innovative business, achieve shared benefits, and jointly drive the high-quality development of the seasoning industry.
